It’s possible to enable the auto-play feature for video files in Quicktime Player X. Use the following Terminal command:
defaults write com.apple.QuickTimePlayerX MGPlayMovieOnOpen 1
To make the command take effect, you need to restart QuickTime.
Change value 1 in 0 to revert to the default setting.
defaults write com.apple.QuickTimePlayerX MGPlayMovieOnOpen 0
Screencast:
http://www.youtube.com/watch?v=1ZaWjMZvnqw